The U.S. Bureau of Labor Statistics predicts that employment in the healthcare industry will grow 13 percent from 2021 to 2031, adding more than 2 million new medical industry jobs. Needless to say, the demand for top healthcare talent is strong, and professional medical recruiters are clued into the best tactics to attract and retain top medical professionals.
So, what are the innovative recruiting techniques used by professional medical recruiters today? Here are five proven tactics from medical recruitment agencies that will help you hire the best candidates.
Virtual Hiring Events
Due to COVID-19, travel restrictions and social distancing guidelines made traditional in-person job fairs and hospital recruiting events next to impossible. However, medical recruiters have adapted by turning to virtual hiring events and job fairs.
Virtual recruiting events continue to be important even as in-person events become more accessible. Virtual events allow healthcare recruiters to connect with a larger pool of candidates, both locally and nationally, and even save on travel costs.
Post On Industry-Specific and Niche Job Boards
Gone are the days of posting a job on the big, general job boards and waiting for the perfect candidate to come along. Medical recruiters know that posting openings on job boards that target healthcare professionals, or a specific medical specialty are more likely to reach the right audience to find qualified candidates. By using niche job boards, you can connect with both active and passive candidates and develop a robust candidate pipeline of prospects interested in working in the healthcare industry.
Build a Strong Employer Brand
Your hospital's employer brand is how prospective candidates perceive your hospital as a place to work.
Is your workplace culture positive and inclusive?
Do you prioritize employee satisfaction and development?
As prospective employees now research company culture before applying for a job, healthcare recruiting firms leverage positive employer branding to attract job candidates. To build a strong brand, focus on promoting your hospital's unique culture, values, and mission. Use employee testimonials, videos, and social media posts to show prospective candidates what it's really like to work at your hospital.
Add Diversity and Inclusion to Your Recruitment Strategy
A diverse workforce brings a range of perspectives and experiences, but the most diverse companies are also more likely to outperform less diverse peers on profitability.
Medical recruiters recognize the value of diversity and inclusion and consciously try to attract and retain diverse medical professionals. Diversity recruitment efforts can include:
- Partnering with medical schools and medical associations that focus on diversity.
- Creating a diverse interview panel.
- Promoting diversity and inclusion efforts in job postings and on your website.
- When you focus on diversity and inclusion in your recruiting, you send a clear message that all types of candidates are welcome at your hospital.
Invest in New Recruitment Technology
There's no denying that technology has transformed the healthcare recruitment process—and there's no turning back now. You need the most innovative hiring technology to remain competitive and bring in the best talent. Advancements can include applicant tracking systems to streamline the hiring process and AI-powered chatbots to answer candidate questions and schedule interviews.
Innovative tools will help you automate repetitive tasks, better manage candidate relationships, and make more informed hiring decisions—ultimately saving you time and money while helping you hire better candidates faster.
Forecasting Healthcare Recruiting Trends
With the healthcare industry projected to experience much faster than average job growth through the next decade, now is the time to enhance your organization's recruitment strategy. By using these battle-testing medical recruiter tactics, you'll be able to attract and retain top medical talent and build a strong, diverse medical team.
At Hire Velocity, we partner with you to develop customized solutions designed to attract and retain permanent, quality healthcare employees. Contact us today to discover how we can help you recruit and hire medical professionals for your organization.
