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Case Study: Private Equity-Backed Eye Care Firm Partners for Healthcare Recruiting

High Volume Retail Healthcare Recruiting for Acquisition Targets

Backed several of the largest global private equity firms, Hire Velocity's client is a leading eye care services firm focused on delivering the highest quality vision care and customer service from its neighborhood optometry offices throughout the mid-Atlantic, Northeast, Midwest and Southeast United States.

Hire Velocity's client needed to quickly scale to fill high volumes of clinical, retail, management and administrative roles to support its aggressive acquisition strategy. The company's existing process identified candidates that lacked the retail and customer service experience needed to support its new strategy; in addition, Hire Velocity's client was not a recognized brand in the new acquisition markets. The company needed a healthcare recruiting partner to create a sustainable way to attract qualified candidates on an ongoing basis while simultaneously scaling the existing recruiting efforts to fulfill the needs of each location post-acquisition. In addition, the company needed help to develop and establish a consistent and appealing brand strategy on an ongoing basis.

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MyEyeDr. Case Study Infographic - Faded Graphic

The company turned to Hire Velocity for a transformative end-to-end RPO solution to combat the immediate and ongoing challenges. Our customized recruiting strategy included a new hiring workflow, multi-channel sourcing and marketing strategy, and job description analysis and development.

Hire Velocity's heightened brand recognition efforts contributed to the increase in the client's talent pipeline and quality of candidates, leading to a decrease in the time-to-offer to 17 days, 15% lower than the internal team and an average time-to-fill of only 26 days, 47% lower than the industry average.


To learn more about the current state of the healthcare talent market and strategies to successfully recruit top notch healthcare professionals, check out our eBook by clicking below.

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