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Revolutionizing Logistics Recruiting: Overcoming Driver Shortages

In the bustling realm of logistics, recruiting skilled drivers is a perpetual challenge. From a shortage of qualified talent to industry demands and turnover rates, transportation recruiters face a myriad of obstacles. Join us as we delve into the journey of a leading transportation services company, tackling these challenges head-on and revolutionizing its driver recruitment efforts.


Challenges on the Road

With nearly 2 million drivers in the transportation industry, one might assume that recruitment would be straightforward. However, reality paints a different picture. The U.S. faces a shortage of over 80,000 drivers, a number projected to double by 2030. Factors such as an aging workforce, stringent regulations, and declining training enrollments contribute to this challenge.


Solutions in Motion

Recognizing the urgency of the situation, our client sought out the expertise of industry leader, Hire Velocity, to tackle the intricate challenges of driver recruitment head-on. Through a strategic partnership, our client capitalized on Hire Velocity's Annual Full Cycle RPO Solution, a comprehensive suite of recruitment services tailored to meet the unique demands of the logistics industry. This collaboration wasn't just about finding a quick fix but about embarking on a transformative journey towards revolutionizing the way driver recruitment was approached.

Embracing the digital age, Hire Velocity adopted a tech-driven approach, leveraging the latest advancements in programmatic advertising and social media outreach. By strategically targeting potential candidates through online platforms and harnessing the power of referral networks, Hire Velocity optimized its recruitment pipeline, streamlining processes and enhancing efficiency.

Through this collaborative effort with Hire Velocity, the client successfully navigated the complexities of driver recruitment, positioning themselves as industry leaders and setting a new standard for excellence in the logistics landscape.


The Road Ahead: Success Metrics

The results speak volumes. Over 148,000 candidates were sourced, with 3,665 drivers successfully hired. Notably, the cost per candidate stood at $250.62, with an impressive 89% offer acceptance rate. However, the journey doesn't end here. With an industry-wide turnover rate of 95%, ongoing recruitment efforts remain critical.


Driving Change: Strategies for Success

In the face of external pressures, internal improvements hold the key to retention and growth. Providing drivers with more time at home, enhancing benefits packages, and offering advancement opportunities can significantly impact retention rates. Leveraging the expertise of a trusted RPO firm like Hire Velocity can expedite the implementation of these strategies.



The journey of revolutionizing driver recruitment in logistics is one marked by challenges, innovation, and collaboration. Through strategic partnerships, innovative solutions, and insights from industry experts, our client has paved the way for success in its Middle Mile program. As the industry continues to evolve, the importance of adaptable recruitment strategies cannot be overstated.

To learn more about how Hire Velocity's RPO solutions can optimize your transportation recruitment efforts, contact us today. Together, let's navigate the road to success in the ever-changing landscape of logistics.

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Hire Velocity_RPO Logistics & Transportation  Case Study_Revolutionizing Logistics Recruiting Overcoming Driver Shortages