Tech recruiting companies are always looking for new and innovative ways to attract the best talent. In a competitive market like the tech industry, it's essential to have an edge over the competition. Many tech recruiting companies are now broadening their hiring approach to find the best candidates possible. This includes using new tech recruitment strategies like social media, new hiring software and tools, and targeted advertising. Using these methods, tech recruiting companies can find top talent that may have been missed.
A Tech Labor Shortage Requires New Hiring Techniques
Sixty-five percent of technology leaders agree that hiring challenges are the biggest problem hurting the tech industry. While technology occupations are projected to grow 13 percent from 2020 to 2030, the number of available tech workers can't keep pace with this growth. This shortage leaves tech recruiting companies scrambling to find qualified tech professionals.
To find the best candidates, recruitment agencies are embracing new tech recruiting trends and getting innovative in how they identify and attract potential candidates.
Tech Recruiting Companies Connect Through Social Media
Social media is a powerful tool that tech recruiting companies can use to reach prospects. In fact, 79 percent of job candidates report using social media as part of their job search. LinkedIn is the most popular social media platform among tech professionals, followed by Twitter and Facebook. But tech recruiting firms are taking the unconventional route and reaching out to tech talent on platforms like GitHub, AngelList, and Stack Overflow. These sites are popular among developers and can be a great way to identify potential candidates.
Tech Recruiting Companies: Rethink How You Use Hiring Tools
Hiring tools like an applicant tracking system (ATS) can help tech recruiting companies keep track of job applications and manage the hiring process. However, many recruiters may be using outdated versions of these programs.
How do you know if your ATS is ready for an upgrade?
Traditional ATS function like a Rolodex. Recruiters file candidates away, and they're forgotten until it's time to review resumes. Then, recruiters need to go outside the ATS program to search for candidates, email them, and schedule interviews. However, newer versions of ATS tools are designed to help tech recruiting companies find, connect, and communicate with candidates—all within one program. Recruiting agencies are now looking for alternatives, like talent relationship management tools, to bridge their ATS and their communication with candidates.
Reach Tech Job Candidates Through Personalized Outreach
Personalized communications are more than writing unique emails to tech job prospects. Tech recruiting companies use advanced software to track an ideal candidate's digital footprint. This helps them identify when someone in the target talent pool has made a change, like getting a promotion or being involved in a new project. These events present opportunities for recruiters to reach out, congratulate the prospect, and build rapport. Tailored communications are a great way to build a relationship with a potential candidate and stay top of mind.
Use Targeted Advertising to Attract Tech Candidates
Another way tech recruiting companies are broadening their hiring process is through targeted advertising. Targeted advertising is an effective way to reach potential candidates who may not be actively looking for a job. Using platforms like Google Ads and Facebook Ads, tech recruiting companies can target potential candidates with specific keywords and job titles. For example, if you're looking for a web developer, you could target ads to people who have searched for terms like "HTML" or "CSS."
How Can Hire Velocity Help?
Hire Velocity is a tech recruiting company that can help you find the best candidates for your open positions. We design talent strategies that build great teams and great businesses. We are a proven leader in Human Capital Solutions and are trusted by companies for customized Recruitment Process Outsourcing (RPO), Search, and Talent Advisory solutions. Contact us today to learn more about our services.