If you're running a healthcare organization, chances are you're keenly aware that it's hard to find top medical talent right now. But, whether you run a large hospital or small clinic, you need talented medical professionals to keep operations running smoothly. To overcome this struggle, many healthcare organizations are turning to medical recruiting firms for guidance and a clear strategy to find the right fit for their team.
So, what are some of the top strategies to use for medical recruiting?
While there is no one-size-fits-all approach to medical recruiting, here are a few steps to improve your healthcare recruitment efforts.
Post Job Ads on Niche Job Boards
Most healthcare companies are quick to post job openings on major job boards like Monster or Indeed. Instead of relying solely on these popular job sites, post ads on specialized job boards for medical professionals or niche forums. These places are full of eager job seekers looking for the right opportunity.
Unsure of where prospects are looking for healthcare roles? A few niche job sites are Health eCareers, Healthcare Source, and Healthcare Jobsite. Do research to find other industry-specific sites that your target audience might be visiting.
Build a Strong Company Brand
The demand for healthcare talent is high, so your brand needs to stand out. Your company brand defines how the public sees you and what attracts patients and employees to your organization. Showcase your unique value to prospective candidates.
Strong branding will help you attract the best talent, but it's more than simply designing a logo or writing a catchy tagline. Your brand needs to communicate your vision and values to prospects. Potential hires want to know what it's like to work at your organization and how they'll feel once they're a part of your team.
How can you highlight your company culture?
You can use social media to share employee testimonials, promote job openings, and highlight your organization's culture. Additionally, create branded collateral, like videos or brochures, that gives prospects the inside scoop on how your organization differs from other healthcare companies.
Invest in Innovative Solutions
Today's top medical recruiting firms don't rely solely on traditional recruitment methods. No, they embrace new technology, software, and innovative strategies to help them recruit and retain top talent.
- That's not to say the human element of recruiting isn't important, but when paired with the right technology, it can streamline the entire process. A few types of technology to consider are:
- Automated messaging or chatbots to keep track of job openings and quickly follow up with potential hires.
- Applicant tracking system (ATS) software to quickly find and manage qualified candidates.
- Talent management platforms that allow you to easily assess a candidate's certifications and credentials.
Test drive different platforms and software to decide which is the best to transform your healthcare recruitment process into an efficient and successful one.
Offer Impressive Benefits
When it comes down to it, a major reason healthcare talent chooses one organization over another is the benefits package. Competitive benefits and salaries can be the difference between finding a good fit for your team or losing them to a competitor.
To stay competitive, look at healthcare organizations in your area and what they offer new employees. And don't limit your focus solely to salaries. Medical job seekers also want other benefits like wellness programs, flexible working hours, and childcare assistance. Develop an attractive benefits package to bring candidates to your organization and keep them there.
Write Clear Job Descriptions
As your medical practice grows and evolves, the positions change too. While it can be tempting to rely on templates when posting job listings to save time, crafting a specific job description fine-tuned for the individual role is better.
Tailored job descriptions will attract the right people with the necessary qualifications and who are a good cultural fit for your organization.
When you update a job description, consider a few of these questions:
- What are the job duties and responsibilities?
- What qualifications or certifications are required?
- What experience level is necessary for this role?
- Are there any special skills needed to be successful?
Partnering with medical recruiting firms to help create stronger job postings. With their expertise, you can create job listings that are clear and concise and will steer the best candidates your way.
Medical Recruiting Firms: Your Partner in Recruitment Success
Whether you need help updating your employee branding or finding top talent, medical recruiting firms can be your go-to partner. At Hire Velocity, we help you develop a recruitment strategy that will help you attract a team of exceptional doctors, nurses, and clinical and non-clinical team members.
Contact us today for more information about our healthcare recruitment solutions.
